Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing: Datasets and Statistics

Data v Statistics

Data vs statistics

Data are raw ingredients from which statistics are created. Statistics are useful when you just need a few numbers to support an argument, for example, degree holders earned an average of £12,000 a year more than non-graduates over the past decade - ONS. Statistics are usually presented in tables and charts. Statistical analysis can be performed on raw data to show relationships among the variables collected.

Key Resources for UK Statistics


Access and support for a range of economic and social data including large-scale government surveys, international macrodata. business microdata qualitative studies and census data. Registration required.

 


Provides access to and support for the resources of the population censuses from 1971 to 2011. Registration required.

 


Gateway to statistics on Britain's economy, population and society at national and local level.

 


Learned and professional society for the science and application of statistics, promoting their use for public benefit.

 


Leading UK research company specialising in researching advertising, loyalty (customer and employee relationship management); marketing, mediaCT (media and technology), social & political research and reputation research.

Key Resources for International Statistics


Information on the history, people, government, economy, geography, communications, transportation, military and transnational issues for 267 world entities. 

 


Statistics for the European Union.

 


Organization of 188 countries, working to foster global monetary cooperation, secure financial stability, facilitate international trade, promote high employment and sustainable economic growth, and reduce poverty around the world.


The mission of the Organisation for Economic Co-operation and Development (OCED) is to promote policies that will improve the economic and social well-being of people around the world.


Quandl is an free online repository of over 7 million datasets. You’ll find time-series data on aspects associated with economics, finance, demography, society, markets, energy, health and education.

University Databases for statistics

 


Bloomberg features company financials, market data spanning more than 20 years, charts, statistics, a communications platform and current news reports. 

For example, if you are focusing on an industry sector, once you have chosen an industry to view, use the Data Library to find STATISTICS:

  • The Macro option provides economic data that drive the industry , as well as industry specific statistical information
  • Cost Analysis provides cost structures by the top companies
  • Market Share provides ranked  company revenues

The MONITOR section includes anaysis on the markets, stock prices as well News/Research which will lists Investment reports and News by INDUSTRY

Datastream

Datastream is a historical financial numeric database that provides a range of charting and reporting tools that enable users to manipulate and display, or simply download data. The Microsoft Excel add-in enables users to search the Datastream database from inside Excel. This database includes worldwide equity coverage direct from the stock markets, comprehensive market indices, economics data direct from national government sources as well as the OECD and IMF, fixed income securities and associated indices, commodities and derivatives data.