You can find out the research databases available to you by viewing the subject LibGuides. Each LibGuide lists the databases that provide academic and commercial literature.
You can use the databases to help you
The research will show an employer that you are motivated and committed and understand how and why you fit into their organisation.
Commercial Awareness: Company Financial Analysis
These resources provide contact details, profit and loss, balance sheets, ratios, equities, market indices, bonds, foreign exchange, interest rates, commodities and derivatives, and news and many other company and financial details.
Commercial Awareness: Industry and Market Reports
Business Source Complete includes market reports and industry analysis from the following providers
There are two ways to search for market reports
1. You can use the Browse feature on the right hand side of the screen and choose Market Reports. Then search or browse the list.
2. You can type in your industry in to the search box and scroll down the screen to limit the search by Publication Type. I recommend choosing Industry Profile and Market Report
IBISworld Industry Reports are comprehensive yet easy to digest reports on hundreds of UK and Irish industries. Each report consists of key statistics and analysis on market characteristics, operating conditions, current and historical performance, major industry participants and more. You can download a full list of report titles.
There are also
IBISWorld is excellent for pulling together information based around Porter's Five Forces
Passport is is a global market research database providing insight on industries, economies and consumers worldwide, helping you to analyse market context and identify future trends impacting businesses globally.
Use Passport when you are looking for:
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Aston University Library have signed a licence agreement with each of the databases. The licence agreement allows you to search and re-use the content within the databases for an academic assignment or project but not a piece of research requested by your employer for use by the company. |