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Human Resource Management: Market Reports

Finding market research

The sources on this page will help you when you are looking for information about a product, the market for a certain product or both.  In researching a product or its market you may find an overwhelming amount of information or you may struggle to find only a small amount of information.  It depends on the nature of the product and the size of its market.


Market reports - databases

The Library provides access to market reports through a subscription to Business Source Complete.  The report series includes

  • MarketLine
  • Barnes
  • IHS


To access please choose Business Searching Interface

  • On the right hand side of the screen there is a browse menu
  • You can browse market research reports, industry profiles or company profiles
  • Alternatively you can use the search boxes to look for a country, industry or company



IBISWorld is an online industry intelligence solution. Covering 432 UK industries at SIC L5, each of its industry reports provides the most detailed performance data and analysis on the market; supply chain information; forecasts; risk scores; operating strengths and weaknesses; analysis of external drivers; major player market strategies; and industry profit and costs benchmarks. Reports are updated three times per year on average ensuring the most up to date research possible.

In addition to coursework/assignments, these reports would be of use to students researching industries for placements, future careers (including start up research) and interview preparation.


Did you find this database useful for your research?  Let your Information Specialist know!  Please contact Nicola Dennis with your feedback.

Passport is owned by Euromonitor and provides access to

  • Industry data - multi-country relational database of market and category sizes, market shares, distribution patterns, sales forecasts and other measurements relevant to each sector.
  • Country reports - in-depth analysis reports on both developed and emerging national markets. Each report provides qualitative commentary on sales trends, new product and marketing developments, consumer preferences, national company and brand competition and market strategies, and the views and assumptions underlying national sales forecasts.
  • Company profiles - analytical profiles of the top international players in the industry, compiled in a standardised format for cross analysis.
  • Comment - articles and presentations on key themes and discussion topics around the dynamics of the category.

NEW MODULE available in the Economies tab
Passport Industrials
Industrial is a breakthrough economic research solution analysing the industrial makeup of the world’s largest economies, providing actionable insight on industries and supply chains. With cross-comparable statistics, strategic assessments and interactive dashboards visualising production and buyer / supplier relationships in 177 industries.

Please view the tutorials below beginning with "Getting Started"

NEW INTERFACE AUTUMN 2018 - please take a look

Our subscription to Proquest includes ABI Inform Complete and Proquest Entrepreneurship which provide the following market report series:

  • Business Monitor International
  • First Research
  • Just-Series
  • The Snapshot series
  • EIU Commodity and Country reports
  • Oxford Economics
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Article research - databases

You can find article information on a company, industry or product through the journal databases. Try some of the databases below:

Using Industry codes

An important first step of business research is to identify & use the industry's code.

So, what is an industry code? A Standard Industrial Classification (SIC) was first introduced into the UK in 1948 for use in classifying business establishments and other statistical units by the type of economic activity in which they are engaged.  In the United States the SIC code is being supplanted by the six-digit North American Industry Classification System (NAICS code)

In the article research databases like Proquest and Business Source Complete, you can search by SIC or NAICS code.  This will allow you to run a search for a given industry.