Having and maintaining an online presence has numerous benefits for researchers. These include:
1. Impact - Researchers are able to calculate and track a variety of citation based metrics, including h-index, i10 index etc.
2. Identify - Make your individual achievements more visible and minimise the risk of your publications being wrongly attributed to someone else, especially if you have a common name
3. Compliance - meet journal submission requirements by including identifiers, such as an ORCID
4. Networking - Build your professional network through connecting with researchers around the globe who share similar interests and explore opportunities for collaboration